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Our Cookie Policy

Loans from £1,000 to £500,000
over 1 to 30 years

Our cookie policy
Also known as browser cookies or tracking cookies, cookies are small text files located in your browser directory.

Like many websites, we use cookies to monitor which areas of our website you spend the most time looking at, so we can tell you about services or products which might interest you when you next visit us online. Disabling cookies may prevent you from using certain parts of this website.

You should be able to control most cookies through your web browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Session IdentifierTo track Session. This is created automatically by the browserOn start of sessionFor the life of the session
pg_trackCodeInternal identifier to track where applications have been sourced fromOn start of session30 Days


Internal identifier to track where applications were originally sourced fromOn start of session30 Days


Internal identifier to track source data for applicationsOn start of session30 Days
Google Analytics Cookies may also be used

The Very Basics - The Google Analytics Cookies When someone visits a website that is properly coded with Google Analytics Tracking Code, that website sets four first-party cookies on the visitor's computer automatically.

There can be up to five different cookies that a website with Google Analytics tracking code sets on your computer. However, four of them are automatically set, while the fifth one is an optional cookie. See below.

_utmaThis cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.On start of session2 years
_utmbThe B and C cookies are brothers, working together to calculate how long a visit takes. _utmb takes a timestamp of the exact moment in time when a visitor enters a site, while _utmc takes a timestamp of the exact moment in time when a visitor leaves a site. _utmb expires at the end of the session. _utmc waits 30 minutes, and then it expires. You see, _utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn't, it expires.On start of session30 mins
_utmcSee aboveOn start of sessionFor the life of the session
_utmzIf you are making use of the user-defined report in Google Analytics, and have coded something on your site for some custom segmentation, the _utmv cookie gets set on the person's computer, so that Google Analytics knows how to classify that visitor. The _utmv cookie is also a persistent, lifetime cookie.On start of session6 months
Equifax Cookies (first party cookies set by the website owner)
V1v4This is the main Equifax cookie that allows all Equifax services (as described here) to operate. It allows the Equifax service to function for the Website and registers the URL(s) of the Website that you are visiting.On start of session12 months
S2Sv4This is a session cookie that stores information such as the number of pages into this session and a customer or non-customer flagOn start of sessionFor the life of the session
S2ConsThis cookie stores users consent (consent given for purposes and vendors used by the Website)On start of session12 months

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