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ISA providers 'content to offer poorer deals' to slow customers

Some of the more attractive cash ISA's have been withdrawn this week, prompting one expert to say customers may have missed the boat.

Andrew Hagger of Moneynet.co.uk believes some ISA providers have already met their targets and are "content to offer a poorer deal to those who have been slow off the mark".

The Barclays Golden ISA has had the one per cent bonus withdrawn for any new accounts that are opened. The 3.61 per cent AER has been replaced by a 2.58 per cent AER.

Customers have already dipped out on the "good all round ISA" from Halifax as it was shelved on May 30th.

First Direct has chopped its ISA offering too, the e-ISA account which paid 3.06 per cent has been withdrawn and replaced with a "less attractive" 1.98 per cent fixed rate product.

Mr Hagger went on to issue a warning to procrastinating customers: "If you haven't invested your ISA cash for 2009/10, even though there are still ten months still to run in this tax year, it may be prudent to make your choice sooner rather than later before some of the other top deals disappear too."

According to figures from the Investment Management Association, investors salted away £671 million in tax-free ISA's in April which was the highest sales for three years, reports the Times.

The figure was 93 per cent higher than the previous month's inflow of £348 million and up 44 per cent on the year before.