Brits are bargain hunting nation

British people are increasingly turning towards bargains through coupons and vouchers as a method of making sure that they can save money, according to one expert.

Saving money through coupons and vouchers means that people can afford to put more money away for the future, a problem recently thanks to inflation, which MoneySupermarket has said led to 47 per cent of people reducing what they save.

Dr David Lewis, a neuropsychologist, said that the reason for people taking this route, is because it makes them feel happy and gives them a buzz if they find a bargain, "partly because it means you can make your disposable income go further".

He also said: "If you have got a really good bargain on something, you tell all your friends and neighbours, because in a sense it shows how clever you have been."

The expert added that sticking to shopping lists and taking time can be a good way to bag a bargain.

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